Introducing, Phenom

Crafted for Perfectionists

The Over Engineered Badminton Shoe by HNDRD

HNDRD Phenom

Grip Born on the Tracks,

Made for the Court

Racing Grade Rubber

For Phenom, we worked with Goodyear, the world leader in tire technology, to bring racing-grade rubber to the Badminton court, ending the age-long traditional trade-off between grip and longevity.

Nothing Held Back

What happens when you mix years of obsessive engineering with the best rubber technology on the planet?. You get the HNDRD Phenom—the first badminton shoe powered by Goodyear traction

Best of Both Worlds

Performance Shoes usually force a choice - hard rubber for durability or soft rubber for grip. Together with Goodyear, we developed the DuraGrip tech - a specialized racing-grade rubber compound, which makes the Phenom both extremely durable and relentlessly grippy.

Tech inside Phenom

Overengineered Performance

DuraGrip Outsole

Developed with GOODYEAR, The DuraGrip outsole features a specialised rubber blend unlike any other. It is both durable yet grippy, balancing harness to traction. The patterned grip supports quick directional changes while resisting abrasion over extended use.

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Thrust Foam

A super critical foam that sits at the heel to absorb heavy landings and return energy instantly. It gives a subtle air-bubble feel underfoot. While making it, a chamber is used where the shoe is pressurized with Nitrogen to make it fluff.

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ArmorMesh + DuraCore

Armormesh creates a breathable, lightweight upper, while Duracore improves abrasion resistance. The result is an airy yet resilient shell that holds to heavy sessions. Armormesh is also known for being extremely durable as it doesn't wear out even after heavy training.

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Skeletal Insole

This is a sculpted insole shaped to the natural contours of the foot with built-in arch support. Foam-padded forefoot ridges prevent sliding internally. The fit is intentionally snug, not constrictive, giving your foot a lock-down feel. The elevated heel-to-toe profile shifts your stance forward, placing you in speed's favor.

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The Z-Lock

A Z-Shaped, specially stiffened foam at the base of the foot to increase torsional resistance. It acts similar to the support plate but double-downs on the anti-torsion value. The result is a firm, anchored feel during lateral shifts.

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Champion's Choice

Preferred by Pros

"I found exactly the performance I was looking for, and more" - Alexandra Boje, Danish Badminton Player
"Most shoes start peeling quickly, Phenom did not" - Mathias Christiansen, Danish Badminton Player
"The first thing I look for in a shoe is trust and I found it in Phenom" - Armaan Bhatia, India's #1 Ranked Pickleball Player